Merchandising campaign to promote Enrou's new collection of felt hats and fringe kimonos.
Storyline, Messaging, Styling, Online Experience
To promote the release of new fedora styles and replenishment of our best-selling fringe kimonos.
This campaign was driven by the timing of our new and replenishment arrivals. Wanting to notify our customers that their favorites were back in style + more, we created “Top it Off”: A collection of easy-to-throw-on accessories to top off any look. Instant, effortless style.
Collection landing page here.