To speak to our end-of-summer travelers, our merchandising team created a storyline titled "Mindful Getaway." From curating a relevant product assortment, to identifying creative goals, styling, and execution of the photoshoot, the "Mindful Getaway" collection is the epitome of crafting a storyline around an assortment of products in line with seasonal buyer habits.
Storyline, Styling, Copy, Art Direction, & Online Experience
Promote end-of-season merchandise.
Enrou’s customer loves to escape to new places to refresh. What better time is there for a "Mindful Getaway” than at the end of summer before the bustle of fall begins?
1) Identify sales and business objectives
2) Select promotional and hero products
3) Craft and pitch storyline concept
4) Build and execute creative direction
5) Create styling mood board
6) Style and art direct photoshoot
7) Select and approve assets (photography, copy, and product selects) to distribute to Marketing
8) Build and manage on-site content (look book and product collection curation)
9) Oversee campaign distribution and messaging
Collection landing page here.