Ecomm Strategy, Merchandising, Ops & International Expansion
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Anything but Basic Online Merchandising

Merchandising campaign to promote new accessories arrival to Enrou.

Role:

Role:

 Storyline, Messaging, Styling, Online Experience

The Goal:

The Goal:

Create a lifestyle campaign to launch Enrou’s new website and rebrand concept. 

The Concept:

The Concept:

The Enrou customer has timeless style that she personalizes with fun, unique accessories that no one else has. While her style is minimal she is “Anything but Basic.”

 

Collection landing page here.