Concept, Merchandising, & Online Experience
The Enrou customer loves to give meaningful gifts. But with many product types serving a wide array of potential gift receivers, we had to simplify the product selection for buyers.
Solution: Create an easy-to-access gift shop orphan page to act as an on-site destination for all gift-giving needs.
Create simplified categories based on the gift-buying process:
- Who am I buying for?
- How much am I willing to spend?
- What kind of person am I gifting?
- Homepage & Navigation (pano + featured categories)
- Holiday Gift Shop Orphan Page
- Collection Categories (Price point, personality type and gender)
- Gift Sets: Encourage increased AOV & AOS
See gift shop page here.